Or a brilliant marketing ploy to generate increased loyalty and desire for their product
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I don't think so...
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IIRC this was to replace it. They had to scramble to bring back the old formula.
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They didn't bring back the old formula. Old one was cane sugar; "classic" was HFCS. "New Coke" actually helped the transition they wanted.
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While true, the point was that this ultimately was not how they envisioned it when they made the change.
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based on the end result I wish all my mistakes were like that
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I was always curious about new coke before my time...I bet it taste like Pepsi
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not sure but when they put coke classic back out it sold like crazy
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The caption sounds like Trump wrote it...
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Even after returning to the old formula, many people insisted "Classic" Coke still tasted like "New" Coke. Took years to live that down.
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Oh, what a disaster that was! Coke wanted to taste more like Pepsi and fell flat on their faces! They changed it back about a year later.
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Replacing coke messed with people's memories of their childhood they relive when having a coke.
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On the way to developing New Coke, they stumbled on the flavor for Diet Coke, so it wasn't all bad.
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"So much better you won't believe it" -- Sounds something like Trump would say to convince people of something bogus.
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Coke classic put Coke on top & sold more than anyone could have planned. That couldn't of happened w/out New Coke.
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I remember it well. My first taste, at a McDonald's, was one of the most disappointing food/drink experiences of my life.
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The ad reads like Trump wrote it.
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