Fair use, probably. The speech is public and not held under any copyright.
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I’m looking at it as using King’s powerful words to try to reach that specific audience.
#AmericasRedHeartland
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Sue the pants off them.
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Who allowed this to happen? So disrespectful, offensive, repulsive to use Dr. King to sell trucks. I felt so uncomfortable just watching the ad.
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This was no accident, they knew it would piss people off and they did it anyway, think about that.
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Some of the King children did: https://en.wikipedia.org/wiki/Intellectual_Properties_Management …
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