In 2018, the consensus strategy was that GOP needed to “localize” each election, which is what parties on defense usually do. Instead he spent the whole midterms demanding attention and even explicitly said it was a referendum on his leadership.
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i very distinctly remember david axelrod weighing in on this dynamic in 2012 and saying that elections are always a choice. In that race, it turned out to be mostly right. ... might be less true in 2020 though, for the reason you just mentioned
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