Benedict EvansVerified account

@benedictevans

Trying to work out what's going on and what happens next. Curious. Easily bored. Single parent. Expat in San Francisco. .

ben-evans.com/newsletter
Joined March 2007
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  1. Pinned Tweet
    Apr 17

    I wrote about ‘AI bias’.

    16 replies 115 retweets 342 likes
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  2. 1 hour ago

    I have idea how you would manufacture this but I doubt it’s simple.

    14 replies 9 retweets 58 likes
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  3. Retweeted
    4 hours ago

    I'm so old I remember dark mode on the Apple ][.

    9 replies 139 retweets 406 likes
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  4. 3 hours ago

    All this AR stuff from Apple is technically impressive, but I really struggle to see many mass-market use cases - until the glasses ship.

    14 replies 17 retweets 136 likes
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  5. 3 hours ago

    Apple doing a Bluetooth P2P mesh to find ‘offline’ laptops. Very clever.

    8 replies 43 retweets 157 likes
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  6. 3 hours ago

    Like Google, Apple will now index all the speech in a podcast. It’s kind of ironic that the actual text in newsletters is not indexed (unless you already subscribe, obviously)

    2 replies 8 retweets 30 likes
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  7. Retweeted
    3 hours ago

    Marques and other professional content creators need this. Nobody else does. But the professional content creation class has long been core to the Mac's base and had largely been abandoned.

    OKAY
    2 replies 5 retweets 45 likes
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  8. 3 hours ago

    Apple is taking a really long time to explain that these new Mac Pros might be able to run Chrome without running out of memory

    5 replies 43 retweets 176 likes
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  9. Retweeted
    4 hours ago

    Thinking further: "sign in with Apple" and email-relay breaks all sorts of downstream dynamics in adtech. For example - this could really change how lookalike audiences work.

    5 replies 27 retweets 110 likes
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  10. 4 hours ago

    New Mac Pro

    7 replies 14 retweets 122 likes
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  11. 4 hours ago

    Wondering about all these iPad gestures. Not discoverable, but then they’re also really only for power users. So maybe better to ‘hide’ them from people who don’t need them? Or is this the limits of the platform? Of course, normal users don’t know about keyboard shortcuts either

    4 replies 5 retweets 23 likes
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  12. 4 hours ago

    Looks like Apple has had a go at solving pretty much all of the power user complaints about iPad. Fonts. Split windows. SD cards. Safari desktop support.

    6 replies 11 retweets 52 likes
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  13. 4 hours ago

    iPad adding more windows. Going back decades, there’s a big trade-off here - it’s sometimes good to get two views next to each other, but as you add more power the mental load of working out what’s where goes up as well

    3 replies 6 retweets 34 likes
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  14. 4 hours ago

    Siri FINALLY using actual ML-based speech generation.

    2 replies 13 retweets 80 likes
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  15. 4 hours ago

    (Apple has done a lot of user-visible work this year.)

    3 replies 4 retweets 34 likes
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  16. Retweeted
    4 hours ago

    HomeKit for embedded Linux. Huh.

    6 retweets 30 likes
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  17. 4 hours ago

    Signing in and creating an account is a huge problem, for UX and onboarding, for privacy, and for security. It’s a pain. Apple should want to solve it. Getting devs to use their solution is the problem.

    3 replies 7 retweets 48 likes
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  18. 4 hours ago

    ‘Sign in with Apple’. Told you so. But, devil is in the detail- aligning with the things developers needs as well as with privacy. What if I want to use the service off iOS?

    4 replies 12 retweets 66 likes
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  19. 4 hours ago

    And Apple finally has its own street view (of course, all of this has value for autonomous cars. Note the reference to LIDAR)

    2 replies 7 retweets 24 likes
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  20. 4 hours ago

    It’s taken Apple a very long time to start rolling out its own ‘ground truth’ for maps instead of just aggregating other peoples’. (This was trailed last year)

    2 replies 3 retweets 25 likes
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  21. 4 hours ago

    50% faster iOS app launches. Darker colors. Guess which gets the cheers...

    1 reply 7 retweets 32 likes
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