Tweetstorm coming in on major lessons learned from guest speakers & pitches at @Jason's startup festival #launchsydney

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Start with an easy market. A beach head. One that has the least hurdles to getting going. Uber started off with luxury rides, then it moved down the market.
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Knowing what to reward in your employees is something you need to establish early. What behaviours? Now create a culture of extreme ownership around that. This equals less management overhead.
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You get from the hiring process what you put into it. I.e. If you need someone asap, you'll unconsciously skip things. So, always follow a process.
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Check out 'Keyword Hero'. A tool that will find what organic terms your users are searching for.
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Your customer will tell you everything you need to know in order to sell to them. You just have to ask the right questions.
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Your first 10 clients are actually your partners. You need to treat them as such.
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Replacing yourself as CEO is not as easy as you'd think. Few others have your passion or product knowledge. When the founder doesn't want to do it any more, it can be the beginning of the end.
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Final idea. 'The businesses that tend to win are the ones that remove friction.' -
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If you saw, do you have any feedback on my pitch for
@ceteio? -
Hey Jess I wasn't sold on Jason's acquisition strategy but agreed with the judges on everything else. Would have liked more on what you will do differently. Can't remember if you had a video preview of the platform, but they tended to go down well (when they worked)

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Thanks for the feedback! We've tackled the differentiation and acquisition problems by first building tools to supplement the incumbent's platforms, build a user base there, then work to replace the core functionality of the incumbents as a phase 2. Had to cut
for time 
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90 seconds is brutal. That sounds like a good strategy.

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It was even more brutal than that: 60s, and previous pitches had been cut off before then for immediate feedback
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