Demons.
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At a guess, they have a tool for scraping the Armoury and counting specific achievements achieved in a particular time-frame :P
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Blizz api. https://dev.battle.net
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Can't be hard: public data is date-stamped, depends on the sample of data they decide to crunch :P
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If they can see an account's not achieved anything since 7.3 dropped, they can easily call 'active' and 'inactive' ^^
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I'd be very interested in starting some data collection. Won't give us sub numbers, but could give something as good
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I imagine they've recruited their forum trolls to do head-counts in-game.
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It’s interesting. They didn’t include Asia and 1.8 mil is a sample size. Wonder how many are actually playing if that’s the case. 4-5m+?
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