Absolutely, I just need to get it right. The series struggled to get traction & watch time was low. I want to re-evaluate how we can solve that. We have double the WoW editing capacity now, so we’re happier to put time into videos that don’t set the world on fire. (Smol thread)https://twitter.com/moparman2nd/status/1305873725674401792 …
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Part of running things well is managing capacity, load balancing the team & managing opportunity cost. With 1 editor, we were limited to X amount of content per week. That meant that we had to cut content that wasn’t resonating well with audiences.
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Even if we loved it, at the end of the day, if it only hits a niche audience, and we COULD be making a bit blockbuster lore video, then it always made more sense to make that big lore video. This was frustrating for me and it’s part of what our recent headcount increase is for.
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With more resources at our disposal we don’t have to do *ONLY* do the most fiscally efficient things - that means we can dive back into more niche content. We can make that low profitability niche video because it isn‘t starving resources from the big blockbuster video.
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That’s all a bit cold and businessey, but when your content plan has an impact on the viability of your business & security of people’s jobs, you’ve got to think like that.
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What that’ll mean for viewers is a lot more diverse content. All the things we’re known for will remain, but you’ll get a lot more on top of that. We have large plans, both long and short term!
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Currently we have scoped out two wholly series that are totally different from anything you’ve seen yet. Plus more on top of that!
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none of it is lore speculation lol
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