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BellularGaming's profile
Michael
Michael
Michael
@BellularGaming

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Michael

@BellularGaming

YouTuber covering Warcraft http://www.youtube.com/user/BellularGaming … and industry news https://www.youtube.com/BellularNews  Game Director @CoffeeBoxGames

Belfast, Northern Ireland
youtube.com/bellulargaming
Joined April 2013

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    1. Zack‏Verified account @Asmongold 17 Oct 2018

      If sub numbers aren't how Blizzard measures WoW's success, what do they use instead? There has to be some sort of metric. The answer to that question is the key that unlocks the logic behind most if not all of the design decisions

      199 replies 116 retweets 2,065 likes
      Michael‏ @BellularGaming 18 Oct 2018
      Replying to @Asmongold

      Revenue, which is less tied to subs than ever. The macrotransactions & token all have higher % profitability than a sub. Just like how OW skins are more profitable buying the game.

      3:43 AM - 18 Oct 2018
      • 141 Likes
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      7 replies 0 retweets 141 likes
        1. New conversation
        2. Michael‏ @BellularGaming 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          So question is what best drives that kind of spend from people - I’d guess strong bursts of hype over slow & steady burn.

          3 replies 0 retweets 36 likes
        3. カイレス‏ @Kairesu_desu 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          So, when i got alpha i got the feeling of a wod 2.0 ish. Legion was the good expac and bfa is gonna be a meh one. Turn out it was kinda true. i have 3 characters over 370 + , everyday i log in i think to myself.... what do i do today.

          1 reply 0 retweets 0 likes
        4. Show replies
        1. ChrisB‏ @DaB0mbDiggidy 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          But aren’t those systems you just mentioned tied directly to people being subbed to sink money into them? So in the end it all ties back to subs.

          0 replies 0 retweets 0 likes
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        1. New conversation
        2. theaccolonn 💥‏ @theaccolonn 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          Imo both of those should be a focus point if you wish to create something that can stand the test of time, if we argue that at first it was sub numbers and changed then the current woes of wow becomes more apparent.

          1 reply 0 retweets 1 like
        3. Brian Arnold‏ @BSqueeze303 18 Oct 2018
          Replying to @theaccolonn @BellularGaming @Asmongold

          I’m the end if no one is subbed no one will buy micro transactions. And if potential subs equal potential micro transactions then subs to translate to revenue

          0 replies 0 retweets 1 like
        4. End of conversation
        1. New conversation
        2. Daniel Hilsden‏ @HilsFTW 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          Disagree here. Like any online ecommerce business the most wanted metric is the lifetime value of a customer. Their monthly sub fee each month isn't representative, but when you factor in sub cost x years played you'll get a metric that is the best performance indicator possible.

          1 reply 0 retweets 1 like
        3. Daniel Hilsden‏ @HilsFTW 18 Oct 2018
          Replying to @HilsFTW @BellularGaming @Asmongold

          Best in terms of something tangible that shareholders will understand and something Blizzards marketing teams can track declines or increases in lifetime avg value of customer subs, store purchases or faction/race changing services.

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. Brian Arnold‏ @BSqueeze303 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          So basically loot boxes.... so basically activison policies. People don’t like this. If subs aren’t important go F2P. Like he says they don’t want a game just a gambling simulator

          0 replies 0 retweets 0 likes
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        1. Nightstalker314‏ @nightstalker314 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          I would say playtime shows how much customers are invested in your game/product and willing to spend on MTX, showing investors how reliable it is.

          0 replies 0 retweets 0 likes
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        1. Mr. Roller  ☦️‏ @ScienceRoller 18 Oct 2018
          Replying to @BellularGaming @Asmongold

          Leveling is miserable right now, drives up sales of boost tokens. Gold is harder to come by and raiding is more expensive. Repairs went up as well. This drives sales of gold tokens. RNG and titanforging promotes longer play time. This increases subs. Its all planned it seems.

          0 replies 0 retweets 1 like
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