Alright, recent discussion has inspired me to work on a video about how to actually enjoy World of Warcraft. Maximising enjoyment while minimising time investment by dealing with the 'work' content efficiently so that you have more time for life.
When I say unethical, that's in a broadly similar way to how a lot of tech companies design their products in a way that's ethically sketchy. For example, the notification refresh system of Twitter is modeled after variable reward schemes.