Might resonate with them? The virtue signalling and reactionary excessive pc junk has gone way to far. This is not sexist.
Couldn't you have said 'child' rather than 'daughter' @coopukfood? #everydaysexism @EverydaySexism @Marketingweek Seen in today's @thetimespic.twitter.com/OxnCcA1cI0
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Thanks for your comment. I wasn't necessarily saying the ad was sexist. But, the daughter/dishes image can be associated with inequality...
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... And the CoOp, as an ethical company with a commitment to equality and diversity should have been more mindful of that. I'm not saying...
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... young women/girls should not help with the dishes(!), just that the marketing, in this instance, could have been better thought-out...
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But - I am very grateful that CoOp came back so quickly with a promise to review the wording! Great work!
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Again I dont agree with you and the company should not have caved to unfair pc pressure.
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I appreciate your POV, and my intent was not to pressure CoOp, just to get ppl thinking about this issue. I'm sorry you think it was unfair
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People better than us have considered the issue for many many years. I have never seen sexism at work in my career. The reaction was unfair
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We are proud of our organisation’s equality and diversity, we are sorry. We have changed the advert’s wording.
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Yes, certainly not prostrating on the altar of political correctness! But if it said "son," would you have complained at all?
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My intent wasn't to complain but note the marketing mayb hadn't been thought-out. Hard to inc. all elements of equality debate in 140 chars!
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Or "son or daughter" ?
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*too far
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With washing up abd cleaning. I know I did my share of it growing up in a B+B. Sone people dont have sons and only a female child. This ad
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I think you're being too sensitive and pc here. People have daughters who on occasion will help with washing up. Sons will also help ->
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