I can't help but imagine all the people in the B&J marketing team sitting around a table musing about how this move would get them viral exposure and effortlessly boost the brand.
The fact that wokeness is an alternative value system by which one can be judged is IMO an unintended (but useful) consequence of the ideology. It's absolutely vital to the woke social climbers out there, but IMO not the goal or purpose of the belief system.
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It's only an exploitable unintended consequence for useful idiots. for organisers it's a control mechanism. not to achieve ideological goals, but to achieve power and/or commercial success. [contd]
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the clue is in the fact that nothing but "more social justice" comes out these things. nothing socially tangible or *real* ever happens. it's self perpetuating. to the point they have to push the boundaries of logic to find things to "social justice" about.
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The rules and doctrines of any ideology function that way for the acolytes and enforcers of that ideology. This isn't unique to intersectionality. EG I can guarantee that back in the day catholic clergymen would compete to outdo one-another in piety and orthodoxy.
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I'm pretty sure there are extensive theological arguments in the historical record on the number of angels that can dance on the head of a pin.
End of conversation
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