AFAICT most of my targeted advertising is for sites that I've already been too. Is this by design, or just poor targeting?
"has visited before" drives up their model's credence that "sees ad -> buys or engages further"
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looking at user engagement/click data will reveal that we don't deserve special treatment or benefit of the doubt
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most users are impulsive and unsophisticated, and sites are implicitly designed to encourage this
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