people have "filter bubbles" now. Natural subcultures they fall into. Aesthetic appraisals make sense within subcultures...
once filter bubbles are commodified, people will want to sample them, jump between them. Cross-subcultural appraisals go up
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it starts with outrage over ads, over "the mass media", and branding to develop around "protecting you from manipulation"
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information protection/control schemes become brands, vehicles for self expression. Ppl talk about them, identify w them
End of conversation
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