once filter bubbles are commodified, people will want to sample them, jump between them. Cross-subcultural appraisals go up
people have "filter bubbles" now. Natural subcultures they fall into. Aesthetic appraisals make sense within subcultures...
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it starts with outrage over ads, over "the mass media", and branding to develop around "protecting you from manipulation"
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information protection/control schemes become brands, vehicles for self expression. Ppl talk about them, identify w them
End of conversation
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