and by "inflating" I don't mean "faking its power", but "increasing its power locally in exchange for hidden debt"
Some day, some folks are going to be sued not for administering placebos, but for inflating the magnitude of the placebo effect
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this is a pregnant generalization of the concept of inflation generally
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e.g. using the word "literally" for emphasis now, vititating its use later. many many words undergo this process
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and it's not just words. threatening to end a relationship in order to get one's druthers seldom works very many times
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"Your coat was too white! Your words were too reassuring! You monster! He will never be the same again!!"
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