Sat through god knows how long of some youtuber failing to explain who "Pappy van Poodle" is to fluff up his ad engagement metrics.
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In a murder mystery, you know who gets murdered at the beginning. From there you build the backstory, the motives, the suspects, and then the denouement.
I genuinely believed the most compelling way to tell this story to a general YouTube audience was to place the 'reveal' at the end. My feeling was: if all you want is the character's name, go look at a wiki article - but there's a story to tell here, and it's an interesting one