if a personal trainer can remind their customers about appointments and let you reschedule online ...
i.e. Show that patient compliance is low and implementing CRM -> improved compliance -> improved effectiveness -> more $.
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IMHO workflow automation = measured workflow which = measurable results.
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OTOH, patient-facing CRM tools might be considered part of the treatment which may require clinical trials to implement.
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We need more help than I thought if that is the interpretation.
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e.g. if a reminder -> improved compliance -> improved effectiveness, reminder becomes part of treatment protocol, IIUC.
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yes, depends on the definition of "treatment" and "protocol" but that would be unfortunate interpretation of scope.
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See http://www.nytimes.com/2007/12/30/opinion/30gawande.html … for an example. (I think there was a better, similar article, but can't find it now.)
- End of conversation
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