One of the more sane takes I've seen RE this is that it encourages kids to pose in-front of cars in a place where it's very hard for the drivers to see them
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Replying to @Swindyyyy @fdotny
Yeah, can totally understand that. Still think it's a bit much, but I can see the perspective.
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At this point, I just think more and more consumers are in love with the idea of "proving a brand wrong" to the point of insanity. There's some bad advertisement takes, make no mistake about it, I just don't see that here.
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The reality is that people wake up, they scroll social media, and they say, "What can I get fire tweets about in today? How can I fight the good fight and get likes for it?"
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I think in too many cases you see this sort of mentality pile up until a brand/individual/team crumbles - then everyone praises themselves for victory. There are many where this is warranted - as I see each on a case-by-case basis myself - but in other areas I wonder, "Why?"
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Replying to @Avialence @fdotny
This bit that really is just bizarre to me about this ad is the combo between the picture and "making your heart beat faster in every way" It is just a baffling ad to me lol
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Replying to @Swindyyyy @fdotny
Haha, for sure! Most likely the advertisement's visual & the tweet copy were handled by two different people. It happens pretty frequently when there's a lot of management/company heads involved in a campaign.
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You'll occasionally see assets where an ask will come through like, "Tweet this out as part of our social campaign" and we'll say, "But it doesn't necessarily match?" And the reality is, you make it match. That's the job. Build copy to support it.
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And, from an advertisement perspective? A lot of teams have completely separate visibility into the process. This copy wasn't likely written by a SSM, it was likely done by an ad agency or the advertisement team, published, then boosted without a SM knowing.
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Replying to @Avialence
That just seems pretty sketch for a multi-million international car brand? Surely the marketing agency would be leading the marketing and associated tweets, and make final decisions over this kind of thing to prevent exactly this scenario from happening?
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You would think, right?
Alas. Here we are. 
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