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Avialence's profile
Nicholas 'Avi' Bashore
Nicholas 'Avi' Bashore
Nicholas 'Avi' Bashore
@Avialence

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Nicholas 'Avi' Bashore

@Avialence

Community & Social Media @RogueCompany by day, explorer of worlds by night. From Software fan, Pokémon trainer, Warcraft lore dictionary, and drinker of chai.

Alpharetta, GA
twitter.com/Avialence
Joined May 2011

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    1. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @fdotny

      Just read the comments. This world is something else.

      1 reply 0 retweets 2 likes
    2. Swindy‏ @Swindyyyy 6 Aug 2020
      Replying to @Avialence @fdotny

      One of the more sane takes I've seen RE this is that it encourages kids to pose in-front of cars in a place where it's very hard for the drivers to see them

      2 replies 0 retweets 2 likes
    3. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Swindyyyy @fdotny

      Yeah, can totally understand that. Still think it's a bit much, but I can see the perspective.

      1 reply 0 retweets 0 likes
    4. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      At this point, I just think more and more consumers are in love with the idea of "proving a brand wrong" to the point of insanity. There's some bad advertisement takes, make no mistake about it, I just don't see that here.

      1 reply 0 retweets 1 like
    5. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      The reality is that people wake up, they scroll social media, and they say, "What can I get fire tweets about in today? How can I fight the good fight and get likes for it?"

      1 reply 0 retweets 1 like
    6. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      I think in too many cases you see this sort of mentality pile up until a brand/individual/team crumbles - then everyone praises themselves for victory. There are many where this is warranted - as I see each on a case-by-case basis myself - but in other areas I wonder, "Why?"

      2 replies 0 retweets 1 like
    7. Swindy‏ @Swindyyyy 6 Aug 2020
      Replying to @Avialence @fdotny

      This bit that really is just bizarre to me about this ad is the combo between the picture and "making your heart beat faster in every way" It is just a baffling ad to me lol

      1 reply 0 retweets 0 likes
    8. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Swindyyyy @fdotny

      Haha, for sure! Most likely the advertisement's visual & the tweet copy were handled by two different people. It happens pretty frequently when there's a lot of management/company heads involved in a campaign.

      1 reply 0 retweets 0 likes
    9. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      You'll occasionally see assets where an ask will come through like, "Tweet this out as part of our social campaign" and we'll say, "But it doesn't necessarily match?" And the reality is, you make it match. That's the job. Build copy to support it.

      1 reply 0 retweets 1 like
    10. Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      And, from an advertisement perspective? A lot of teams have completely separate visibility into the process. This copy wasn't likely written by a SSM, it was likely done by an ad agency or the advertisement team, published, then boosted without a SM knowing. 👍

      2 replies 0 retweets 1 like
      Nicholas 'Avi' Bashore‏ @Avialence 6 Aug 2020
      Replying to @Avialence @Swindyyyy @fdotny

      SMM* yeesh

      8:14 AM - 6 Aug 2020
      0 replies 0 retweets 0 likes

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