Audi had to apologize about this advert. Seems like people are half mad about pedophilia and half mad about...cars that go too fast? I'm so exhausted. https://twitter.com/AudiOfficial/status/1289848460368257033 …
Haha, for sure! Most likely the advertisement's visual & the tweet copy were handled by two different people. It happens pretty frequently when there's a lot of management/company heads involved in a campaign.
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You'll occasionally see assets where an ask will come through like, "Tweet this out as part of our social campaign" and we'll say, "But it doesn't necessarily match?" And the reality is, you make it match. That's the job. Build copy to support it.
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And, from an advertisement perspective? A lot of teams have completely separate visibility into the process. This copy wasn't likely written by a SSM, it was likely done by an ad agency or the advertisement team, published, then boosted without a SM knowing.

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