It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
"We realized we had done too many good things in a row, so we asked Bill, a high ranking employee here at YouTube what we should do to balance it out, and he said 'Show those peasants they're not important' so that's what we did."