I like @rabois's framing: the valuation should be somewhat uncomfortable for each party.https://codingvc.com/the-goldilocks-principle-of-startup-valuations/ …
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Probably both should be true. I like using a revenue multiple because it has to be grounded in reality, where “what valuation do I feel good about” is mostly driven by markets/FOMO. And now I wait for Keith to call me a hypocrite :)
End of conversation
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