What are some examples?
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Superhuman, Things
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Damn, still waiting on my
@SuperhumanCo invite@rahulvohra -
DM me your email
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1/ It is more accurate to say: No one will pay to alleviate
$PAIN or for you to solve $Problem. Sometimes the issue is the customer is not AWARE of them. So you have the problem/cost of INFORMING them. -
2/ Mistake many SW companies make: You need large numbers of customers. You do not. That's what SuperHuman figured out. You are much better serving the 1% of market that REALLY wants your service. Trying to make it usable by the other 99% is a lotta work 4 low return.
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This, 1000x times
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I think this stems from an assumption that just because no one pays for mediocre [x] doesn’t necessarily imply they won’t value phenomenal [x]. It generally pays to pursue excellence.
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When [x] deteriorates, people pay for better [x]. Water. One day we may pay for air. At least in Mars, we will.
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the most fun challenges

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And then at that very point everyone says, "Well, I could have done that." ;)
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Haha yea, when people say that about superhuman/email I'm like "go on then" ;)
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Exactly what skeptics thought about bottled water.
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Streaming was one of those. I think the next underrated one is social media/news/non-fiction content.
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