Hypothesis: people don’t realize how expensive replacing ad-subsidized products with paid subscriptions would be, and will only be willing to replace a couple (Netflix, Spotify)
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There were also ideas of "you control your data and you get a cut of the ads profits". I don't know if anyone will bend over backwards for $20/year Although, adtech exists due to the unevenness of the users.
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How much should ads shown for me be worth? Nobody knows, throw me up on a high frequency traded exchange and let the market decide.
End of conversation
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