It’s not often you meet someone that so badly wants to be out of a jobpic.twitter.com/bg6R7GnmH6
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Yet we know what that world looks like because it is the one we used to inhabit ~10 years ago. Many huge profits were made across all sectors.
Advertising as a whole was smaller back then, though. The market caps of Google and Facebook are huge, and they mostly came from growing the whole advertising industry.
Nothing dictates that that market would shrink. Chances are that it may slightly deflate but I doubt it would be all that significant/impactful.
I’ve seen good arguments that actually say it’s the targeting that is killing the small pubs. Why pay them directly for access to people in a niche market when you can pay FB/Google less to find the same people?
This is the article I was thinking of:https://talkingpointsmemo.com/edblog/data-lords-the-real-story-of-big-data-facebook-and-the-future-of-news …
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