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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    1. Austen Allred‏Verified account @AustenAllred Apr 10

      Want to become a world-class growth marketer? All it takes: 1. Go to http://blackhatworld.com  2. Search for [platform] + method (e.g. "facebook method") 3. Reverse engineer what the blackhat spammers are doing, use it for good instead of evil

      4 replies 18 retweets 120 likes
      Show this thread
    2. Travis Devitt‏ @travisdevitt Apr 11
      Replying to @AustenAllred

      This is terrible, terrible advice and does not make anyone a world-class growth marketer.

      1 reply 0 retweets 1 like
    3. Austen Allred‏Verified account @AustenAllred Apr 11
      Replying to @travisdevitt

      Ya it does

      1 reply 0 retweets 0 likes
    4. Travis Devitt‏ @travisdevitt Apr 11
      Replying to @AustenAllred

      I mean literally every single world class growth-marketer would tell you the opposite. You can't run a successful growth team like Facebook or Uber using short term hacks.http://andrewchen.co/growth-is-a-system-not-a-bag-of-tricks/ …

      2 replies 0 retweets 0 likes
    5. Travis Devitt‏ @travisdevitt Apr 11
      Replying to @travisdevitt @AustenAllred

      I recommend reading @SeanEllis book Hacking Growth for some perspective. You are a founder attempting to build a real company, so you can't be so naive about this.

      1 reply 0 retweets 1 like
      Austen Allred‏Verified account @AustenAllred Apr 11
      Replying to @travisdevitt @SeanEllis

      Lol I’ve ran growth teams that did $250m/yr in revenue selling products you’ve never heard of. I’ve read Sean’s book

      10:52 AM - 11 Apr 2018
      2 replies 0 retweets 0 likes
        1. New conversation
        2. Travis Devitt‏ @travisdevitt Apr 11
          Replying to @AustenAllred @SeanEllis

          Tactics absolutely have their place in the growth toolbox, but they are not the main route to becoming a world-class growth marketer. You don't see Facebook or Uber hiring the weight loss pill marketers

          1 reply 0 retweets 0 likes
        3. Austen Allred‏Verified account @AustenAllred Apr 11
          Replying to @travisdevitt @SeanEllis

          I still think first steps are to understand why those tactics work and what works. It’s not just spam, it’s framing and finding an angle

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. Travis Devitt‏ @travisdevitt Apr 11
          Replying to @AustenAllred @SeanEllis

          Then you should know that specific channel tactics change monthly and don't create repeatable growth process. Aspiring marketers should learn quantitative frameworks, broad technical skills, design & copywriting, etc first and foremost.

          0 replies 0 retweets 0 likes
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