Want to become a world-class growth marketer? All it takes: 1. Go to http://blackhatworld.com 2. Search for [platform] + method (e.g. "facebook method") 3. Reverse engineer what the blackhat spammers are doing, use it for good instead of evil
Lol I’ve ran growth teams that did $250m/yr in revenue selling products you’ve never heard of. I’ve read Sean’s book
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Tactics absolutely have their place in the growth toolbox, but they are not the main route to becoming a world-class growth marketer. You don't see Facebook or Uber hiring the weight loss pill marketers
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I still think first steps are to understand why those tactics work and what works. It’s not just spam, it’s framing and finding an angle
End of conversation
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Then you should know that specific channel tactics change monthly and don't create repeatable growth process. Aspiring marketers should learn quantitative frameworks, broad technical skills, design & copywriting, etc first and foremost.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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