Here's a real-world example: A code bootcamp that charges $10k/student recorded *the entire code bootcamp* and put it online, self-paced for $3k/student. 50 people signed up and paid $3k. *One* person made it past the first 45 min lesson. He quit after lesson 3.
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Replying to @AustenAllred
The stats on viewership for (much shorter) courses that I've been involved with were also below my naive expectations, though might partly be because they were structured to support "Just skip to the X% relevant to your present needs."
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Replying to @patio11
I’ve seen enough of them now that I consider the “well only learn what you need to” and “some people were just sampling” to be a cop out. It’s certainly true, but you can find people who are determined, and that cohort still has 2% completion. It’s shockingly bad for some reason.
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Replying to @AustenAllred
Yep. FWIW, substantially all of my friends who sell or are involved with infoproducts have directionally similar experiences. They've experimented with interesting things to boost actual student success, including "put a teacher in it", first-party coaching/CS, P2P ...
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Replying to @patio11 @AustenAllred
study or accountability groups, changing course structure to emphasize creating evaluated deliverables over consuming lessons, and similar. Let me know if you ever want to chat with folks about their experiences; happy to introduce you to folks working on this.
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Replying to @patio11 @AustenAllred
How do info product ppl “deal” with the potential lack of fulfillment from selling products that don’t usually lead to outcomes? (To be clear I’m making no value judgments, just something I’ve wondered about the industry in general.) Maybe I’m setting too high a bar
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Replying to @TrevMcKendrick @patio11
A lot of people try to solve it, but in the meantime you wipe your tears with dollar bills
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MOOCs generally pass the responsibility to the learner, which is fair because they had the option. But we’ve found that the teacher/institution can actually take ownership of much, much more of the responsibility and solve the dropout problem. Ours went from 40% to now <3%
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Fascinating thread. Thanks for sharing.
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