Here's a real-world example: A code bootcamp that charges $10k/student recorded *the entire code bootcamp* and put it online, self-paced for $3k/student. 50 people signed up and paid $3k. *One* person made it past the first 45 min lesson. He quit after lesson 3.
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Yep. FWIW, substantially all of my friends who sell or are involved with infoproducts have directionally similar experiences. They've experimented with interesting things to boost actual student success, including "put a teacher in it", first-party coaching/CS, P2P ...
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Yup. I sell a book I wrote for $100 (!). Less than 50% of the people that purchase it ever even download it. We had to figure it out for Lambda School or we’d go broke. I’m 99% confident it’s a solved problem, but with no skin in the game + online class was difficult to solve
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Wait, wait. People buy a 100$ book and then don’t succeed in downloading it? And this is more than half of all sales? What is the sales channel?
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Yup. Normal channels, mostly content marketing. I don’t think it’s abnormal for any informational product.
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How much of this do you think is social acceptability? "I can't go to dinner with you/do the laundry, I've got to work on this MOOC" is a lot less compelling to other people than "I've got to do this homework for the real-life class I'm enrolled in" for some reason.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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No accountability -> No discipline -> No completion.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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