@trengriffin provided a great walkthrough of LTV/CAC analysis using Prime. An analyst's guess: ~$3k/ US household.https://25iq.com/2017/07/15/amazon-prime-and-other-subscription-businesses-how-do-you-value-a-subscriber/ …
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oh man i don't want to know what a future value calculation would return for my current amazon spend over the next 30 years at say an 8% discount rate would be.
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Churn rate on Prime is about 2% (for long-time customers) and online spending is growing, so that calculation of yours looks conservative

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8% discount rate, constant buys of 2500 a year for 30 years yields a value of roughly 300k for me as a future value but only 30k in present value terms. If every person subscribed was worth 30k right now the estimated 90million subscribers are worth almost 3Trillion! 90m x 30k
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Customer lifetime value is based on profit, not on revenue. You shouldn’t consider how much you’re spending per year, but how much profit Amazon is making out of you per year. Also, you’re spending much more than the average Prime memberhttps://www.google.it/amp/amp.timeinc.net/fortune/2017/10/18/amazon-prime-customer-spending …
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Ok so 90 million times 15k present value times whatever their profit margin is.
End of conversation
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very high. Prime members supposedly spend more than on-prime members. Amazon gets both the membership fee and more business.
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Also interesting would be to see how much is Bloomberg customer LTV
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