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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    Austen Allred‏Verified account @AustenAllred Mar 6

    I wonder what the lifetime value of an Amazon Prime customer would be

    9:13 AM - 6 Mar 2018
    • 3 Retweets
    • 26 Likes
    • ram kr5 Martin Dinov Mansi Prakash Keith Wasserman Guy Bieber Lobcity55 Andreas Klinger ✌️ Andrew Allsop Joram Clervius
    5 replies 3 retweets 26 likes
      1. D‏ @DLzxrzFCyOs Mar 6
        Replying to @AustenAllred

        @trengriffin provided a great walkthrough of LTV/CAC analysis using Prime. An analyst's guess: ~$3k/ US household.https://25iq.com/2017/07/15/amazon-prime-and-other-subscription-businesses-how-do-you-value-a-subscriber/ …

        0 replies 0 retweets 8 likes
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      1. New conversation
      2. alex n‏ @gigatexal Mar 6
        Replying to @AustenAllred

        oh man i don't want to know what a future value calculation would return for my current amazon spend over the next 30 years at say an 8% discount rate would be.

        1 reply 0 retweets 2 likes
      3. Luca Dellanna‏ @DellAnnaLuca Mar 6
        Replying to @gigatexal @AustenAllred

        Churn rate on Prime is about 2% (for long-time customers) and online spending is growing, so that calculation of yours looks conservative ☺️

        1 reply 0 retweets 1 like
      4. alex n‏ @gigatexal Mar 6
        Replying to @DellAnnaLuca @AustenAllred

        8% discount rate, constant buys of 2500 a year for 30 years yields a value of roughly 300k for me as a future value but only 30k in present value terms. If every person subscribed was worth 30k right now the estimated 90million subscribers are worth almost 3Trillion! 90m x 30k

        1 reply 0 retweets 0 likes
      5. Luca Dellanna‏ @DellAnnaLuca Mar 6
        Replying to @gigatexal @AustenAllred

        Customer lifetime value is based on profit, not on revenue. You shouldn’t consider how much you’re spending per year, but how much profit Amazon is making out of you per year. Also, you’re spending much more than the average Prime memberhttps://www.google.it/amp/amp.timeinc.net/fortune/2017/10/18/amazon-prime-customer-spending …

        1 reply 0 retweets 2 likes
      6. alex n‏ @gigatexal Mar 7
        Replying to @DellAnnaLuca @AustenAllred

        Ok so 90 million times 15k present value times whatever their profit margin is.

        0 replies 0 retweets 0 likes
      7. End of conversation
      1. Elliott Noel‏ @SkipperEl Mar 6
        Replying to @AustenAllred

        very high. Prime members supposedly spend more than on-prime members. Amazon gets both the membership fee and more business.

        0 replies 0 retweets 1 like
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      1. Keith Wasserman‏ @Keith_Wasserman Mar 6
        Replying to @AustenAllred

        Massive

        0 replies 0 retweets 0 likes
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      1. Amit Dayal‏ @dayalamit Mar 6
        Replying to @AustenAllred

        Also interesting would be to see how much is Bloomberg customer LTV

        0 replies 0 retweets 0 likes
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