“Free”
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Bold reminder that it’s crucial to thoroughly examine longterm incentives for all parties before any JV, especially when presented as a helpful hand. FBA also quietly flipped Amzn’s CAC on its head as companies paid Amzn to acquire their customers under the guise of partnership.
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I remember this like it was yesterday. Wish I bought some Amazon stock then!
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You probably read it but the everything store is a fantastic read, specially because you are leading Lambda School
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Isn’t Kohl’s doing some of this now?
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Shhh, don't ruin it for the rest of us.
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Not as such. Borders in the uk Broke away and set up their own website. Unfortunately they had no understanding of digital and a business attitude that internet was just a fad and people would soon be coming back to the stores
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They also kept Hiring old white CEOs who new nothing about digital. They were dead but didn’t know it on the day the internet switched on
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So no point looking at what happened further down the line. Their death was sealed a long time before they went out of business
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Great point. Reminiscent of IBM outsourcing PC operating system to MSFT so it could sell more hardware.
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While our customers' needs are met online by the people who do it better than anyone else, we will provide them with what we do best the books, music and movies they love to explore in an engaging shopping atmosphere," Borders CEO Greg Josefowicz said
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