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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    1.  🤣 🤔 🤓Adam Chavez‏ @adamchavez Feb 25

      @AustenAllred saw your tweet about Traction cs BlackHat forums. Have some ideas about how to grow Freeplay. Curious to learn what you guys do for growth. Can we talk to you and your head of growth?

      1 reply 0 retweets 0 likes
      Austen Allred‏Verified account @AustenAllred Feb 25
      Replying to @adamchavez

      Nothing crazy right now. Cc @mitchellbwright

      1:28 PM - 25 Feb 2018
      • 1 Like
      • 🤣🤔🤓Adam Chavez
      2 replies 0 retweets 1 like
        1. New conversation
        2.  🤣 🤔 🤓Adam Chavez‏ @adamchavez Feb 25
          Replying to @AustenAllred @mitchellbwright

          Cool. Have you guys looked at old-school direct mail? (either email or paper). Talked to a data vendor the other day that uses current customer profiles to go out and find *demographic clones of your ideal customers* - has me intrigued

          3 replies 0 retweets 0 likes
        3.  🤣 🤔 🤓Adam Chavez‏ @adamchavez Feb 25
          Replying to @adamchavez @AustenAllred @mitchellbwright

          other founders I have talked to mentioned that email was key to early growth. have experienced that in B2B but never attempted in B2C.

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. New conversation
        2. Mitchell Wright‏ @mitchellbwright Feb 26
          Replying to @AustenAllred @adamchavez

          Honestly right now I'm working on getting foundational stuff set up. We're launching a new website, setting up new CRM, new forms solution, then have to redo tracking etc. Right now doing standard paid acquisition methods, and there's still so much room for optimization there.

          1 reply 0 retweets 1 like
        3.  🤣 🤔 🤓Adam Chavez‏ @adamchavez Feb 26
          Replying to @mitchellbwright @AustenAllred

          Makes sense. On paid acquisition, we tried Google & FB ads. At first, we thought we hit the jackpot; flood of new subscribers. Then we installed AppsFlyer to track attribution. Turns out it was coincidence. Good news/bad news: all of our growth is organic and word of mouth

          1 reply 0 retweets 0 likes
        4.  🤣 🤔 🤓Adam Chavez‏ @adamchavez Feb 26
          Replying to @adamchavez @mitchellbwright @AustenAllred

          we are focused on B2B rn. Seems to be a strong potential channel for us.

          1 reply 0 retweets 0 likes
        5. Mitchell Wright‏ @mitchellbwright Feb 26
          Replying to @adamchavez @AustenAllred

          I think B2B could be huge for you. There are a ton of companies that offer gym membership as a perk, so big opportunity to differentiate your offering from locking people in to one specific gym. Employees would like it a lot more.

          1 reply 0 retweets 1 like
        6. Mitchell Wright‏ @mitchellbwright Feb 26
          Replying to @mitchellbwright @adamchavez @AustenAllred

          AppsFlyer is great for tracking attribution with apps. First thing you have to do is definitely get proper tracking/attribution in place (working on that now for Lambda, CRM being a big part of that). If you want to chat B2B let me know. That's a lot of my recent experience.

          0 replies 0 retweets 0 likes
        7. End of conversation

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