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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    1. Luke Hansen‏ @ProfeLuke Jan 28

      Hey marketers and growth hackers. How do you guys set up. Tracking for you entire funnel? I want end to end attribution so I can properly connect revenue to marketing efforts. Please help!

      2 replies 0 retweets 1 like
      Show this thread
    2. Luke Hansen‏ @ProfeLuke Jan 28

      Right now we use HEAP, Segment, and HubSpot (along with google analytics and some stuff)

      1 reply 0 retweets 0 likes
      Show this thread
    3. Luke Hansen‏ @ProfeLuke Jan 28

      But I need a final place of truth where I can get the insights that show me where to spend more money. Maybe we need Redshift and @LookerData? I don’t know.

      2 replies 0 retweets 1 like
      Show this thread
    4. Luke Hansen‏ @ProfeLuke Jan 28

      Maybe @AustenAllred @dankaplan or any other #GrowthHacking #digitalmarketing people would be willing to weigh in?

      2 replies 2 retweets 0 likes
      Show this thread
      Austen Allred‏Verified account @AustenAllred Jan 28
      Replying to @ProfeLuke @dankaplan

      Yeah, usually it’s a combo of some db that tracks events and some SQL + BI combo. @mitchellbwright will be owning ours

      7:40 AM - 28 Jan 2018
      • 1 Like
      • Luke Hansen
      1 reply 0 retweets 1 like
        1. New conversation
        2. Luke Hansen‏ @ProfeLuke Jan 28
          Replying to @AustenAllred @dankaplan @mitchellbwright

          Thanks Austin! Love what you’re doing and very much appreciate that every time I ask you a question I get an answer. Gonna be a struggle not to abuse you kindness 😉

          1 reply 0 retweets 1 like
        3. Luke Hansen‏ @ProfeLuke Jan 28
          Replying to @ProfeLuke @AustenAllred and

          @mitchellbwright any advise would be greatly appreciated!

          1 reply 0 retweets 0 likes
        4. Mitchell Wright‏ @mitchellbwright Jan 28
          Replying to @ProfeLuke

          Sure thing! So this is definitely a problem a lot of companies have. And the solution can be a bit different for more sales-heavy B2B companies and for more transactional SaaS companies. Looks like you're doing a bit of both.

          1 reply 0 retweets 0 likes
        5. Mitchell Wright‏ @mitchellbwright Jan 28
          Replying to @mitchellbwright @ProfeLuke

          Having Segment and tracking events is great. You're able to track the anonymous users and tie their actions while anonymous to their actions once "known". Once problem you run into if you're B2B, is that you need to tie marketing not at a user level

          1 reply 0 retweets 0 likes
        6. Mitchell Wright‏ @mitchellbwright Jan 28
          Replying to @mitchellbwright @ProfeLuke

          but at an account level. This is where having clean data in your CRM is very important (connecting contacts to accounts and opportunities). At the end of the day, you're going to want to put everything into Redshift (or some other DB) and have a data team/person...

          1 reply 0 retweets 0 likes
        7. Mitchell Wright‏ @mitchellbwright Jan 28
          Replying to @mitchellbwright @ProfeLuke

          that can build out your attribution models (and attribution models are a whole different can of worms that you will run into).

          1 reply 0 retweets 0 likes
        8. Mitchell Wright‏ @mitchellbwright Jan 28
          Replying to @mitchellbwright @ProfeLuke

          Sorry, forgot to mention the BI tool on top of that. Looker and Tableau are probably the two most popular ones.

          1 reply 0 retweets 0 likes
        9. Luke Hansen‏ @ProfeLuke Jan 28
          Replying to @mitchellbwright

          Thanks Mitchell! Quick Follow up: 1. Any recommended reading on attribution models? 2. Do you recommend hiring a contractor or consultant to help set it up?

          1 reply 0 retweets 0 likes
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