In the past 3 years I’ve taught I’ve had probably 5 sales at full price. Most happened in my first year
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Oddly, their pricing course is $200,000.00


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Price anchoring. Especially that ratio. 95% off “sale”
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Car lots operate on the same principle. Ever notice that it’s always “Chevy Truck Month?”
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http://Gilt.com is also great at this. Those shoes are not $300.00 or whatever they sell. Great psychological trick.
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Udemy had a thriving creator community before they trained consumers to wait for the next “everything $10” promotion.
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Never in my life have I seen a course for more than $20.
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Udemy coupons for all courses:http://peakget.com/offer/retailmenot-udemy-coupons/ …
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I have a friend with a popular course. He says avg sale price is around $6 - bc they have bundles for multiple courses sometimes. He’s also making 10s of thousands at it with most people buying not even watching it.
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I never bought any course price higher than $10. Every month they have sale or $10 coupons floating around in the internet.
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Jos. A. Bank does the same thing. Or maybe the one guy who bought the $599 sport jacket at list has taken a vow of silence.
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