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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    Austen Allred‏Verified account @AustenAllred Jan 5

    I wonder how many ad dollars are spent trying to retarget advertising to people that already bought whatever the ads are selling

    7:59 AM - 5 Jan 2018
    • 11 Retweets
    • 95 Likes
    • Josh Muccio Edu moz Kevin Marshack Kevin Newman Ntokozo Zwane Richard Luck Ethan Baugher BlackSuperHero
    14 replies 11 retweets 95 likes
      1. New conversation
      2. Joram Clervius‏ @clervius Jan 5
        Replying to @AustenAllred

        This is important. Probably would be beneficial to track conversions and have a webhook that allows for removal of retargetting pixel after the desired transaction.

        1 reply 0 retweets 1 like
      3. Mitchell Wright‏ @mitchellbwright Jan 5
        Replying to @clervius @AustenAllred

        Generally you can. Most marketers just aren't that savvy, or are lazy, or you viewed on one device, bought on a different one, and the marketers are retargeting devices so it sees you as having not purchased on the phone, so you'll get ads.

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. New conversation
      2. Ben Kinnard‏ @CaptainKinnard Jan 5
        Replying to @AustenAllred

        You should be able to mark it as complete or something, benefits both sides

        1 reply 0 retweets 4 likes
      3. 1 more reply
      1. twalkerp‏ @twalkerp Jan 5
        Replying to @AustenAllred

        Obviously some may want this. I get reorders from previous buyers and I think, as a small Brand, i need to continue to build Brand within my buyers. Nike, Apple, and Coke would stop advertising otherwise.

        0 replies 0 retweets 2 likes
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      1. Charlie Lawrance‏ @charlielawrance Jan 5
        Replying to @AustenAllred

        Just need to use exclusion targeting post purchase. “Purchase” website traffic custom audiences work well for Facebook advertising.

        0 replies 0 retweets 1 like
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      1. Patrick Breitenbach‏ @pbreit Jan 5
        Replying to @AustenAllred @Loh

        A tiny fraction? And still valuable exposure.

        0 replies 0 retweets 1 like
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      1. Kevin Ekmark‏ @KevinEkmark Jan 5
        Replying to @AustenAllred

        Or other marketers trying to borrow ideas

        0 replies 0 retweets 1 like
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      1. New conversation
      2.  🏴Bro-binson 🏳️‍🌈the 🏳️‍🌈Bro-scialist 🏴‏ @RobinsonBrain Jan 5
        Replying to @AustenAllred

        Ever read Festinger's Theory of Cognitive Dissonance? He reported that after purchases, ads for what they bought improved satisfaction

        1 reply 0 retweets 1 like
      3. 1 more reply
      1. Salina Mendoza‏ @inababi Jan 5
        Replying to @AustenAllred

        Most 😂 I always politely respond to the ad and tell them I already bought it...usually don't see the ad after lmao

        0 replies 0 retweets 0 likes
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      1. Count. Every. Vote.‏ @rgigger Jan 5
        Replying to @AustenAllred

        Almost all of them

        0 replies 0 retweets 0 likes
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      1. Austin M. Craig‏ @austinmcraig Jan 5
        Replying to @AustenAllred

        So. Many. Huge opportunity for somebody to solve that misallocation. Who knows, maybe there is a blockchain fix here somewhere.

        0 replies 0 retweets 0 likes
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      1. kcfaul‏ @kcfaul Jan 5
        Replying to @AustenAllred

        So much. There is a tech opp here for sure

        0 replies 0 retweets 0 likes
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      1. Oliver Gerland‏ @OliverGerland Jan 5
        Replying to @AustenAllred

        Too many

        0 replies 0 retweets 0 likes
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      1. Rani Horev‏ @HorevRani Jan 5
        Replying to @AustenAllred

        I always wonder why it happens on Amazon, after you just bought the same thing on Amazon....

        0 replies 0 retweets 0 likes
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      1. Michael Rocco‏ @RoccosMdrnLyfe Jan 5
        Replying to @AustenAllred

        From personal experience, I'd say at least 10% up to 20%. Some sites are much better than others at tracking it

        0 replies 0 retweets 0 likes
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