Reading a book on marketing where the author attributes every business success/failure to its slogans, name, and branding. Reminds me of developer founders who only consider features, code quality, and tech stack. Don't forget we're all blinded by our own expertise.
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Don’t know which book you’re talking about but there are many books that make the similar point. https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/0812975219/ref=nodl_#mediaMatrix_secondary_view_div_1512613002465 …
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I believe it's Standard Deviations by Gary Smith
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