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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    Austen Allred‏Verified account @AustenAllred Nov 7

    Everyone in Silicon Valley is talking about how what matters is distribution, not product. That’s true, but... Boy is it easier to get distribution when you actually have a better product

    1:11 PM - 7 Nov 2018
    • 271 Retweets
    • 1,962 Likes
    • Daniel Silveyra Jon Perl Ryan MacInnis raja sai ram lumad self righteous indigo child🦄 Albert Hartman @at Rebbecca Tomas
    63 replies 271 retweets 1,962 likes
      1. New conversation
      2. Sean Rose‏ @seanrose Nov 7
        Replying to @AustenAllred

        Sean Rose Retweeted Sean Rose

        Distribution roughly equals sales in this, but I think it largely holds.https://twitter.com/seanrose/status/541692420690178048?s=21 …

        Sean Rose added,

        Sean Rose @seanrose
        The relationship between sales and product in technology companies (via Peter Thiel) pic.twitter.com/fm3puBuNv0
        2 replies 2 retweets 30 likes
      3. Don Richard‏ @DonaldRichard Nov 7
        Replying to @seanrose @AustenAllred

        Have either of you seen or worked at a company that falls into the ideal quadrant?

        1 reply 0 retweets 1 like
      4. Austen Allred‏Verified account @AustenAllred Nov 7
        Replying to @DonaldRichard @seanrose

        I mean Sean worked for Slack so

        2 replies 0 retweets 7 likes
      5. Sean Rose‏ @seanrose Nov 7
        Replying to @AustenAllred @DonaldRichard

        You can land anywhere in that quadrant i.e. Slack’s outcome swings 3 orders of magnitude depending on sales quality.

        2 replies 0 retweets 12 likes
      6. Austen Allred‏Verified account @AustenAllred Nov 7
        Replying to @seanrose @DonaldRichard

        3 orders of magnitude? Wow, that is... not a little

        0 replies 0 retweets 7 likes
      7. End of conversation
      1. farbood‏ @farbood Nov 7
        Replying to @AustenAllred

        Great distribution without great product = a good business Great product without distribution = a good story Great product + great distribution = great business

        0 replies 10 retweets 32 likes
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      1. New conversation
      2. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Nov 7
        Replying to @AustenAllred

        It's also the case that your product becomes better than others over time as a result of better distribution. In a way, this crowds out potentially better products before they have a chance to get off the ground.

        2 replies 2 retweets 6 likes
      3. MARTIN ERLIĆ  🌿 🇭🇷‏ @SeloSlav Nov 7
        Replying to @SeloSlav @AustenAllred

        Rapidity of network effects at the outset of a new market can lock in suboptimal technologies. Anti-trust can help mitigate innovation gridlock when a socially suboptimal technology becomes too pervasive.

        1 reply 1 retweet 3 likes
      4. 1 more reply
      1. Ale Ferrari‏ @aferrari Nov 7
        Replying to @AustenAllred

        I think that nothing matter most than deliver value to customers. How to? It's not in product. Neither distribution. It's more customer itself. Customer > Product + Distribution To delivery value: product + customer To growth: distribution + customer 🤔😄

        0 replies 1 retweet 3 likes
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      1. Michael Wolfe‏ @michaelrwolfe Nov 7
        Replying to @AustenAllred

        Because a startup has to be amazing at both these days, it can be value destructive for a team to debate this as if it’s an actual tradeoff they get to make.

        0 replies 0 retweets 6 likes
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      1. Tristan Homsi‏ @homsiT Nov 7
        Replying to @AustenAllred

        Product still is (and always has been) underrated

        0 replies 0 retweets 5 likes
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      1. New conversation
      2. Jim O'Shaughnessy‏ @jposhaughnessy Nov 7
        Replying to @AustenAllred

        My instinct is to agree, but think of all the products of the past where the clearly inferior product was adopted due to better distribution. Betamax anyone?

        1 reply 0 retweets 8 likes
      3. 1 more reply
      1. Kevin Garber‏ @Ke_Ga Nov 7
        Replying to @AustenAllred

        The best form of marketing is a great product.

        0 replies 0 retweets 4 likes
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      1. New conversation
      2.  🌉  👩🏻‍💻 📱 🌙 🌴  🕊 🐌 🍍‏ @carlamlawson21 Nov 7
        Replying to @AustenAllred

        Product is paramount to distribution. Distribution only allows for users to engage and buy. Product is what drives the behavior. What makes someone use a Google product over Apple? It isn’t distribution. It’s design and end use.

        1 reply 0 retweets 3 likes
      3. 1 more reply
      1. John Tan  ⚡️‏ @john_tans Nov 7
        Replying to @AustenAllred

        how quick we are to forget the sweet taste of product - market fit with that fit, distribution helps with the speed of scaling and adoption/market penetration I assume that’s why both are so valuable in later stages of winning a market

        0 replies 0 retweets 2 likes
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      1. Frank T. Young‏ @FrankTYoung Nov 7
        Replying to @AustenAllred

        Product + Placement (distribution) are 2 of the 4Ps they teach in MKTG101. Pretty basic stuff. Q seems to be "is one more important?" A is "it depends". If distribution was always #1, $T and $VZ would be top of the market cap tables.

        0 replies 0 retweets 2 likes
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      1. Kamuela Franco‏ @Kamuela Nov 7
        Replying to @AustenAllred

        Yeah that’s a bubble mindset assuming what’s hard is distribution. It’s definitely making a worthwhile product.

        0 replies 0 retweets 2 likes
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