Distribution roughly equals sales in this, but I think it largely holds.https://twitter.com/seanrose/status/541692420690178048?s=21 …
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Distribution roughly equals sales in this, but I think it largely holds.https://twitter.com/seanrose/status/541692420690178048?s=21 …
Have either of you seen or worked at a company that falls into the ideal quadrant?
I mean Sean worked for Slack so
You can land anywhere in that quadrant i.e. Slack’s outcome swings 3 orders of magnitude depending on sales quality.
3 orders of magnitude? Wow, that is... not a little
Great distribution without great product = a good business Great product without distribution = a good story Great product + great distribution = great business
It's also the case that your product becomes better than others over time as a result of better distribution. In a way, this crowds out potentially better products before they have a chance to get off the ground.
Rapidity of network effects at the outset of a new market can lock in suboptimal technologies. Anti-trust can help mitigate innovation gridlock when a socially suboptimal technology becomes too pervasive.
I think that nothing matter most than deliver value to customers. How to? It's not in product. Neither distribution. It's more customer itself.
Customer > Product + Distribution
To delivery value: product + customer
To growth: distribution + customer


Because a startup has to be amazing at both these days, it can be value destructive for a team to debate this as if it’s an actual tradeoff they get to make.
Product still is (and always has been) underrated
My instinct is to agree, but think of all the products of the past where the clearly inferior product was adopted due to better distribution. Betamax anyone?
The best form of marketing is a great product.
Product is paramount to distribution. Distribution only allows for users to engage and buy. Product is what drives the behavior. What makes someone use a Google product over Apple? It isn’t distribution. It’s design and end use.
how quick we are to forget the sweet taste of product - market fit with that fit, distribution helps with the speed of scaling and adoption/market penetration I assume that’s why both are so valuable in later stages of winning a market
Yeah that’s a bubble mindset assuming what’s hard is distribution. It’s definitely making a worthwhile product.
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