10 million rides. Started to really hit scale not long ago. Must be an insane growth rate. Average price per ride: a few dollars. A scooter pays for itself in less than a month. It actually makes complete sense scooter companies are raising $100m. They print money.https://twitter.com/limebike/status/1042816455664754688 …
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What are long term costs of scooter? It may payback its initial outlay quickly, but maintenance, trashing, theft, charging, liability insurance take their toll, no?
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Any citation on the payback or unit economics? I have not seen 1-month payback anywhere.
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Austen... this has been done. Who knows net-income, but the revenue is there. Took Nike 24 years to reach $1B in rev. Took Kylie 2.5 years...https://www.google.com/amp/s/www.forbes.com/sites/forbesdigitalcovers/2018/07/11/how-20-year-old-kylie-jenner-built-a-900-million-fortune-in-less-than-3-years/amp/ …
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Great interview with
@tobi at Code Commerce. Every time I heard Tobi talk I am amazed.https://youtu.be/6isvTuasA24
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This analysis ( by
@MichaelBabich ) was very interesting and suggests ROI is about 14%. He's suggesting it takes a lot more than a couple of months to break even on scooter cost. -
Payback is easily 1 month if you ignore operating costs (loss and paying chargers). With those costs included, it’s closer to 400-600% ROI in year one.
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If you also ignore a scooter price, repair, and charging time during day when a scooter is not operational as also battery degradation and short scooter life due to heavy use it is like free money growing on trees )
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“With those costs included” was the salient part of my statement.
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They are like slot machines



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I don't have $100M yet. What can I invest?
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