I seriously underestimated how powerful word of mouth would be when running a school. I thought you’d grow a little by that but mostly by marketing. We’d have to spend a FORTUNE on ads to reproduce these results. Everyone hears from someone else.
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has your acceptance rate been going down as you've gotten more applicants?
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We don’t even look at people now unless they do some of the precourse work. Don’t even pay attention to raw applications, it’s a vanity metric
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isn't raw applications in the middle of your funnel?
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Depends. It’s not a clean beginning to end funnel like most companies. Working on seeing if we can change that actually.
End of conversation
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You've got product market fit. Congrats!
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I’ve told many myself. Just from following you and learning about your approach, I’m a fan!
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Is it going down by channel as well?
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That will probably change eventually unless you are willing to slow growth... (which OPM doesn't generally support)
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Congratulations, you deserve it!
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