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AustenAllred's profile
Austen Allred
Austen Allred
Austen Allred
Verified account
@AustenAllred

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Austen AllredVerified account

@AustenAllred

CEO @LambdaSchool (YC S17): A CS education that's free until you get a job. I have made remarks that I do not agree with.

San Francisco, CA
lambdaschool.com
Joined December 2010

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    Austen Allred‏Verified account @AustenAllred Aug 26

    I seriously underestimated how powerful word of mouth would be when running a school. I thought you’d grow a little by that but mostly by marketing. We’d have to spend a FORTUNE on ads to reproduce these results. Everyone hears from someone else.

    9:30 PM - 26 Aug 2018
    • 11 Retweets
    • 254 Likes
    • Drew Forrest Ryan Sapp Bill Seitz Austin M. Craig Sam McRoberts errol Kevin Kononenko Man🤓j  G😳vindan Colin Barnes
    21 replies 11 retweets 254 likes
      1. Austen Allred‏Verified account @AustenAllred Aug 26

        Our blended CAC is going down, which is not something I would have predicted at our current growth rate in my wildest dreams

        6 replies 3 retweets 71 likes
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      1. Andrew "Not a Fed" Glidden‏ @asglidden Aug 26
        Replying to @AustenAllred

        That's because your school is using a novel funding mechanism that aligns your incentives toward providing people useful skills rather than just taking their money. It's the pin in the higher education bubble.

        0 replies 1 retweet 16 likes
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      1. Paraj Mathur‏ @itsparaj Aug 26
        Replying to @AustenAllred

        I think it's also a function of industry. Most people are skeptical of colleges that 'advertise'. On the other hand top schools like Harvard/Stanford rarely advertise. So in education perceived quality might be inversely proportional to how much they need to advertise?

        0 replies 0 retweets 7 likes
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      1. Alan Cole‏Verified account @AlanMCole Aug 26
        Replying to @AustenAllred

        Your product naturally comes up in conversation more than most because so many people gripe about the existing system's cost.

        0 replies 0 retweets 6 likes
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      1. New conversation
      2. Vince/NEOASH‏ @Neoash1 Aug 26
        Replying to @AustenAllred

        I've personally told about half a dozen ppl about it...mainly due to your activity on Twitter.

        1 reply 0 retweets 4 likes
      3. Nate Elliott  🥤 🚁‏ @naterrr_ Aug 26
        Replying to @Neoash1 @AustenAllred

        I've passed info along as well, for the same reason.

        0 replies 0 retweets 1 like
      4. End of conversation
      1. New conversation
      2. Chase‏ @Chasenbls Aug 26
        Replying to @AustenAllred

        Everyone who went to college and is still paying off student loans is routing for you because the current system is so broken.

        1 reply 0 retweets 4 likes
      3. 1 more reply
      1. Clay Hebert‏ @clayhebert Aug 27
        Replying to @AustenAllred

        Brand vs. direct marketing. Brand is harder and takes longer...but is way more valuable

        0 replies 0 retweets 2 likes
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      1. teaches humans‏ @teacheshumans Aug 27
        Replying to @AustenAllred

        This was also my experience running a K12 school. We quit almost all tradvertising, got relentless about customer service and storytelling, and averaged 6% annual growth, nearly all organic

        0 replies 0 retweets 2 likes
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      1. Nat Harward‏ @NatHarward Aug 26
        Replying to @AustenAllred

        Firmly believe a sign of a great service business is very very little “marketing.”

        0 replies 0 retweets 2 likes
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      1. Drew Moxon‏ @DSMoxon Aug 26
        Replying to @AustenAllred

        I wonder how much this speaks to the word-of-mouth marketing channel in general vs. speaking to the TAM consisting of dense networks of people who aren't well-served by today's training/coding camps.

        0 replies 0 retweets 2 likes
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      1. Spencer Gardner  🖖‏ @spencergardner Aug 27
        Replying to @AustenAllred

        I just told a friend about it over breakfast and gave him a link 😏

        0 replies 0 retweets 1 like
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      1. Boris Jabes‏ @borisjabes Aug 27
        Replying to @AustenAllred

        And reputation is a compounding asset

        0 replies 0 retweets 1 like
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      1. Javier‏ @Furryducky Aug 27
        Replying to @AustenAllred

        Word of mouth is the most powerful after I heard about lambda I got both my co-workers to start lambda too.

        0 replies 0 retweets 1 like
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      1. Charles Parisi‏ @charles_parisi Aug 27
        Replying to @AustenAllred

        It’s the genius of your marketing. Your unique, performance driven pricing model drives crazy WOM. Perpetual marketing machine.

        0 replies 0 retweets 0 likes
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      1. Markus Zhang‏ @markus_zhang Aug 27
        Replying to @AustenAllred

        Makes sense. Word of mouth usually brings the best conversion rate against any other kind of marketing methods.

        0 replies 0 retweets 0 likes
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      1. Gui Martins‏ @barrbudo Aug 27
        Replying to @AustenAllred

        I'm one of the loyal advocates!

        0 replies 0 retweets 0 likes
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      1. Danny Iskandar‏ @diskandartweet Aug 27
        Replying to @AustenAllred

        I think it is a sustainable model

        0 replies 0 retweets 0 likes
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