Our blended CAC is going down, which is not something I would have predicted at our current growth rate in my wildest dreams
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That's because your school is using a novel funding mechanism that aligns your incentives toward providing people useful skills rather than just taking their money. It's the pin in the higher education bubble.
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I think it's also a function of industry. Most people are skeptical of colleges that 'advertise'. On the other hand top schools like Harvard/Stanford rarely advertise. So in education perceived quality might be inversely proportional to how much they need to advertise?
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Your product naturally comes up in conversation more than most because so many people gripe about the existing system's cost.
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I've personally told about half a dozen ppl about it...mainly due to your activity on Twitter.
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I've passed info along as well, for the same reason.
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Everyone who went to college and is still paying off student loans is routing for you because the current system is so broken.
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Brand vs. direct marketing. Brand is harder and takes longer...but is way more valuable
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This was also my experience running a K12 school. We quit almost all tradvertising, got relentless about customer service and storytelling, and averaged 6% annual growth, nearly all organic
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Firmly believe a sign of a great service business is very very little “marketing.”
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I wonder how much this speaks to the word-of-mouth marketing channel in general vs. speaking to the TAM consisting of dense networks of people who aren't well-served by today's training/coding camps.
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I just told a friend about it over breakfast and gave him a link
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And reputation is a compounding asset
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Word of mouth is the most powerful after I heard about lambda I got both my co-workers to start lambda too.
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It’s the genius of your marketing. Your unique, performance driven pricing model drives crazy WOM. Perpetual marketing machine.
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Makes sense. Word of mouth usually brings the best conversion rate against any other kind of marketing methods.
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I'm one of the loyal advocates!
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I think it is a sustainable model
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