I’m growing more convinced that the best opportunities out there for startups are problems while industries are aware of but don’t want to solve because they’re hard and everyone has other stuff to do. Jump in, build software and do the hard thing.
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In terms of startups, there's them and a few others with a similar model around the world. But forwarders in general do the underappreciated work that others don't want (or have the resources) to do.
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