And if you don’t follow @TrevMcKendrick you should
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What was the app?
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Spanish-language Bible app
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The story from this episode? Followed
@TrevMcKendrick !https://www.gimletmedia.com/startup/11-know-your-customer#episode-player … - 1 more reply
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Brilliant indeed
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When people arrive on a new platform, they seem to search for "raw" products or services. For example searching for "writing app" on Android instead of searching for an existing brand like Microsoft Word. This gives new companies a chance to get started.
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The personal problem narrative is a Hollywood and self help staple used to sell. “I’m a firefighter bc of *tragic incident*, this let me *insert big idea shift*.” Stories help us sell, but they’re usually fictional and, as you sai, after thenfact rationalizations.
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