Game theory: instead of profiting from insidious game A, you build superior game B, which naturally overtakes it. 
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True but that may be more effort and risk than some people are willing to put up with.
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@TheStalwart had an awesome idea: do both.Thanks. Twitter will use this to make your timeline better. UndoUndo
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plus, easy to lure talent away from companies that don't appreciate their people
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