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Quick TikTok case study: About 3 months ago we started DMing and sending free product to anyone with a decent following (5k+). We’ve sent ~100 units costing ~$2k. Yesterday a review video did over 2 million views and we did over $50k in sales (avg. day ~$8k).
Prior to yesterday we’d seen decent momentum in posts on TikTok but it’s been almost impossible to attribute sales. My takeaway: If it makes sense for your product (easily sampled) and you’re willing to trust the investment, it’s worth a test.
A couple PSAs because this went a little crazy: I have no secrets. I don’t “do this” for brands. There are no shortcuts. If you think it might work for your brand get on TikTok and start building relationships. Put in the work.
To address 90% of the DMs I’m getting, the product is: - Personal care - Low price point - Easily sampled It’s also unique which makes the reviews more entertaining and likely to be shared. And no I don’t know if this will work for your product - only one way to find out.
I’m still new to TikTok, is there any outbound links from an individual post? How do you know which videos are driving the most sales?
No outbound links. We don’t. Just looking for overall lift.
That's awesome August! We've had a client start to ask customers where they heard about the product from and now 8% of sales are attributed to Tik Tok. Pretty neat. Great work my friend and congrats on the success.
Love that. Thanks man!
When you reached out to the influencers, did you ask that they promote your product or was it more of a gift?
Gift. More focused on building relationships.
Can you share the product?
^ in the snack industry and super curious!
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