August Noble

Note to self: Limit your desires.

Also... Your offer needs to be unique (no one wants a free demo). Test Spotlight ads where you can dynamically pull the user's photo and name into the ad. Keep your messaging consistent all the way through funnel (landing page, follow up emails, calls, etc.). Good luck!

Couple things to note: LinkedIn has some of the most accurate job title and company data in the world, you're going to pay a premium (CPM) for it. If you're paying for it, use it. Hyper-target your audiences with specific offers and messaging likely to resonate.

I’m slowly coming to the realization that storytelling is the most important skill a human can learn. It’s built a ~$700B entertainment industry (US) and has been used by every influential person to ever live, but is still so often overlooked by entrepreneurs (myself included).

Overcomplicating things is just a sneaky way to avoid doing the work that you know will actually get you to where you want to be.

To address 90% of the DMs I’m getting, the product is: - Personal care - Low price point - Easily sampled It’s also unique which makes the reviews more entertaining and likely to be shared. And no I don’t know if this will work for your product - only one way to find out.

Good morning Twitter. My DMs are madness and as much as I’d love to answer every question I still have a business to run. I’ll do my best to get back to as many as possible. Appreciate you all.

A couple PSAs because this went a little crazy: I have no secrets. I don’t “do this” for brands. There are no shortcuts. If you think it might work for your brand get on TikTok and start building relationships. Put in the work.

Prior to yesterday we’d seen decent momentum in posts on TikTok but it’s been almost impossible to attribute sales. My takeaway: If it makes sense for your product (easily sampled) and you’re willing to trust the investment, it’s worth a test.

Quick TikTok case study: About 3 months ago we started DMing and sending free product to anyone with a decent following (5k+). We’ve sent ~100 units costing ~$2k. Yesterday a review video did over 2 million views and we did over $50k in sales (avg. day ~$8k).

Unbelievably grateful to get to wake up and do something I love everyday.

Learning how to say no to new clients has genuinely improved my life over the last 6 months.

The amount of “experts” selling their “secrets” in an online course is getting out of hand...

Anybody know a media buyer looking for a new full time position? I have a couple companies (eComm and agency) in my network looking to hire a paid media manager. All great businesses. DM me if you’re interested and I’ll put you in touch.

In conclusion: Media buyers need to be creative and storytelling experts. Agencies need to do buying and production. The days of separating buying and creative responsibilities are over. They're too dependent on each other and need to be a closed loop to be run effectively.