the audience according to the interactions (tweets, follows, likes, clicks, etc.), the information in the profiles of the users 2/
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(name, profile photo, time zone, location), other public info (demographic census for specific segments) or combinations of these. 3/3
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Sounds interesting, what kind of topics do you use your algorithms for exactly?
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We use them to gain insights on audiences.
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That sounds good but what does that mean exactly? For example what kind of benefits could this leads to ?
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Our insights help brand to transform assumptions into meaningful intelligence on the individuals that matters to their business.
End of conversation
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