"Just saying 'we will improve sales with big data' won't work." YES! You need to know why it's useful to know, and what you'll do with it.
5 things to include in your digital transformation playbook https://econsultancy.com/blog/68667-five-things-to-include-in-your-digital-transformation-playbook … by @JRajeck for @Econsultancypic.twitter.com/z3pXycdb1P
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