Something all marketers should be aware of. Is #socialmedia automation through platforms like @SocialBro & @IFTTT hurting brands?
@ThatSMGirl @IFTTT Simply put: there's nothing wrong with automation in itself, it's how you use it. Don't you agree? :)
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I totally agree
@SocialBro@IFTTT. Automation has it's time and place. This article got me thinking by the@guardian: http://ow.ly/AYS9GThanks. Twitter will use this to make your timeline better. UndoUndo
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@SocialBro@IFTTT Businesses do need to understand though that only a certain amount of tweets should be automated. Personalisation is key! -
@ThatSMGirl Oh! Definitely - we agree. Personalization is key. Twitter is about actively listening to your audience & understanding them!
End of conversation
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