Among the 4 must-have skills for future creatives, by @AlastairCole, we love this one:
Incorporate tech and #data into the creative process.https://cmo.cm/2uljXGN
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"Creatives, already familiar with influencing behavior through contextual algorithms, will be expected to design “new nudges.” These leverage #data from myriad sources and use it to create real-time dynamic offers, delivered using hyper-relevant #targeting."
5:42 AM - 11 Jul 2018
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