Autumnal Vollmer 
Christopher Pickslay
@AsherVo Phil Schiller said on @thetalkshow that they'd allow people to buy keywords with competitor names, so no surprise.
An ad for 2048 shows up at the top of the @AppStore when you search for "Threes" in iOS10.
this is exhausting.https://twitter.com/vzlotskiy/status/748994071868432384 …
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@AsherVo@AppStore@vzlotskiy and it's not even Gabriele Cirulli's one. Ketchapp are the worst -
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@AsherVo Damn. I predicted this when I first heard about search ads :( -
@AsherVo@tapbot_paul@vzlotskiy they just want everyone to eventually just search for “numbers” so apple productivity software wins. -
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@AsherVo@tapbot_paul /2 it doesn't show an ad only when there's an exact app name match -
@s_ridenour@AsherVo except that it does. -
@tapbot_paul@AsherVo Bug then? I don't have iOS 10 beta installed, but pretty sure Apple has said they won't show ads for exact name match -
@s_ridenour@AsherVo no they said the opposite. - View other replies
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@tapbot_paul I know you can buy keywords for other dev app names, but thought search for exact name wouldnt show ad unless bought as keyword
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@AsherVo@vzlotskiy In this case it's understandable, seeing that Gabrielle Cirulli does mention Threes as an inspiration for 2048... -
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@AsherVo@tapbot_paul@vzlotskiy Those are just search ads examples in the iOS 10 beta, devs can't even buy them yet. -
@stakwild@AsherVo@tapbot_paul@vzlotskiy I'm not sure if Ads will be a good idea overall, this is my take guys http://www.asoprofessional.com/what-app-store-paid-ads-really-mean/ …
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@AsherVo@AppStore@tapbot_paul@vzlotskiy hopefully people won’t use terrible copy. Are some updates on the way? (i.e. Apple TV support?) -
@AsherVo@tapbot_paul Devs who tried to SEO their app name (like Letterpress being "Letterpress - Word Game") aren't gonna like this b/c /1
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