Ash RustOvjeren akaunt

@AshRust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work w/ founders for min 3 months before investing $150k. More info:

San Francisco, CA
Vrijeme pridruživanja: ožujak 2007.
Rođen/a 10. studenoga

Medijski sadržaj

  1. 18. sij

    Big plans for today.

  2. 7. stu 2019.

    Don’t be disingenuous in cold emails to investors. It won’t work with anyone paying attention. And do you really want an investor who isn’t paying attention? Here’s an example: this founder is referencing a non-existent intro request to get a response.

  3. 5. stu 2019.

    Had a great time chatting with Peter from on how Venture Capital doesn't have to be all about Home Runs and high failure rates.

  4. 25. lis 2019.

    First time visiting teams from . I continue to be very impressed by the UK startup scene. Talent is everywhere.

  5. 9. lis 2019.
    Odgovor korisnicima
  6. 27. ruj 2019.

    Starting my NYC trip at demo day. Glad to see people trying new formats for these - much better experience for the audience. – mjesto: The Shed

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  7. 20. ruj 2019.

    Full house for demo day! – mjesto: SRI International

  8. 17. ruj 2019.

    Big thank you to everyone who came out for the party last night. We have quite the community. Special thanks to for hosting.

  9. 20. kol 2019.

    Q. How do we find investors interested in Cannabis investments? A. If you're looking for investors who are ok with it: I would suggest creating a list from the listed investors of cannabis startups on crunchbase and angellist. 6.

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  10. 20. kol 2019.

    Q. Is it possible to have virality in a B2B product? How do we achieve it? A. Virality is usually built into a product, and does exist in b2b products like Zoom. However, it is perhaps a tougher area, given they are less likely to be seen by an end user... 5.

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  11. 20. kol 2019.

    Q. My startup needs a lot of money to get to a first product, how do I approach fundraising? A. If your startup requires a lot of capital upfront, you will usually need to have a world class team or verified proof of your technology advantage - at least for a VC to invest... 4.

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  12. 20. kol 2019.

    Q. What's the best way to test our MVP with a new customer? A. Be there in person for your first users. I like to be at their office, rather than invite them to yours, so you can see how they will actually use your product... 3.

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  13. 20. kol 2019.

    Q. Should we do freemium or a free trial for our launch? A. Offer it for free to the first 1 or 2 customers, no threat of payment, until they want more in the future (at least 3 months). After you get the first customers using it regularly, offer a free trial of ~2 weeks... 2.

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  14. 20. kol 2019.

    I did an AMA with yesterday. Here's some of my answers to the questions. Q. How did you find the first Angel or VC? A. Your first check will almost always be someone who knows you. Some examples from me and my co-founders... 1.

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  15. 19. kol 2019.

    Good luck to the S19 class this week, you looked great yesterday! – mjesto: Pier 48

  16. 30. srp 2019.

    Had a great time with the yesterday, incredible teams and program. The UK’s startup scene is progressing fast.

  17. 24. srp 2019.

    Upselling: Offering more to happy customers. Key tactics: talk to your power users often, warn customers as they approach limits, notify customers of new features. 4/

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  18. 24. srp 2019.

    Engagement: Making sure your customer uses the product regularly (daily is ideal). Key tactics are: using fair metrics, lots of customer interviews & rapid product iteration. 3/

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  19. 24. srp 2019.

    Onboarding: Making sure your customer knows how to use the product. The key tactics here are: (onsite) customer training, great customer support & a knowledge base. 2/

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  20. 30. svi 2019.

    AI bringing a great artist back from the dead. Truly incredible, but I wonder how long before we encounter the ethical issues of resurrection? Who decides if you can or can’t be resurrected as a bot? Should we resurrect everyone - good or bad?

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